The 21 century global market offers many opportunities for international business expansion. The global market means that many companies are now officers, affiliates, suppliers, employees and customers in a variety of countries and cultures, it is inevitable for business people to interact with people of different cultures. Due to differences in language, food, clothing, attitude toward time, work habits, social behavior of the different culture because of our business to be frustrating and not successful.
Culture is the repository of knowledge, experiences, beliefs, norms, actions, values, meetings, hierarchies, religion, people of the time, roles, spatial relations, concepts of the universe, and artifacts acquired by a group generations of people working on individual and group aimed a. Culture and communication are similar: communication, culture is an ongoing process, for once, cultural habits, principles, attitudes, valves and the like, and formulated.
People always think that their culture is the only real culture. They are discriminated against those cultural norms are different from their own values ??and behaviors. When we communicate with members of their own culture, we have cultural norms that govern the behavior is internalized and can communicate without much thought to these rules. When we meet people from different cultural backgrounds of our own cultural norms, we always find a series of misunderstandings. This is a phenomenon of cultural conflict that caused more universal and inevitable. In fact, the cultural conflict is very common in multinational companies.
Company H is a great company and its products are among the best in the same line in China. You have already expanded its business in various regions overseas, but remains empty the Middle East, as they have no experience in dealing with the Arabs.
So the problems come because they do not pay enough attention and misunderstandings come. This cause of losing the big one for your business and also provide some problems for international business development for them. This example tells us that we must be careful to promote intercultural communication and strong enough to solve the preparation before the start of international trade negotiations, cultural differences and continental different people with different nations.
